Google introduces visual shopping experience with AI :
Google has launched a new shopping experience using artificial intelligence that helps users find products more easily through images. With this feature, you can now upload a picture of a product you want to buy, such as clothes or devices, and artificial intelligence will analyze the image and search for similar products online.
This feature is available in the Google Images app and also allows you to get additional details about products by matching images. This type of search helps to improve the online shopping experience and makes it more smooth and interactive.
Key Features of Google’s Visual Shopping Experience:
Advanced Visual Search
Google allows users to search for products using images instead of keywords, thanks to artificial intelligence and image recognition technologies. Users can upload a picture of a specific product, and the system can find similar options from different stores.
To experience products (AR) Augmented Reality
Through augmented reality technologies, users can virtually try products before purchasing them, such as previewing furniture inside their homes or trying cosmetics on their faces. This feature helps in making more accurate purchasing decisions and reducing the percentage of returns.
Filter results based on images
Google displays search results with a set of visual filters that help the user narrow down the search and find the perfect product based on color, style, or design.
Image data analysis and product suggestion
Google relies on analyzing visual data within images, allowing it to make suggestions related to products similar or complementary to the product the user is searching for. For example, when searching for a handbag, Google can suggest matching shoes or accessories.
Interactive shopping with artificial intelligence
Google uses artificial intelligence to analyze users’ preferences and search history, allowing it to provide personalized suggestions that match their interests and enhance the personal shopping experience.
Integration with e-commerce platforms
The visual shopping experience makes it easy to access products across multiple online stores, giving users diverse purchasing options and competitive prices, along with user reviews that help in making a purchasing decision.
3D product rendering
Some products support 3D viewing, allowing users to rotate and explore the product from different angles before making a purchase decision, increasing confidence in the product.
Transforming ideas into digital models
The new update allows users to transform their fashion ideas into digital models, helping them find similar clothes in online stores. By entering a detailed description in the shopping tab, a new option appears titled “Didn’t find what you were looking for? Create it yourself”. When clicking on this option, the user can write a detailed description of the desired piece of clothing, and the artificial intelligence will create realistic photographs based on this description, providing a variety of options.
Make online shopping more interactive
Google is launching new tools that make online shopping more interactive through artificial intelligence
Launching new features for shopping with artificial intelligence: designing clothes virtually and trying on cosmetics.
Google’s AI-powered visual shopping experience:
Google is always looking to improve the user experience, especially in the field of e-shopping, as it has provided a visual shopping experience to facilitate the process of searching for and purchasing products online. This experience relies on artificial intelligence and machine learning techniques to make searching for products easier, more interactive and more attractive.
Improve your product search experience
Google is looking to provide a more interactive and easy search experience, where users can search for products using images instead of just text, helping them find matching products faster and more accurately.
Promoting the use of artificial intelligence technologies
The visual shopping experience is based on deep learning and image recognition technologies, allowing Google to understand product details and display them to users in a more accurate and personalized way.
Improve conversion rate and increase sales
By providing an attractive and easy visual experience, Google helps online stores increase sales, as the user can clearly see the product and make his decision to purchase more quickly.
Providing a personalized shopping experience
Google uses big data and machine learning to understand users’ preferences and suggest products that match their interests, making the shopping experience more personal and seamless.
Support for e-commerce and digital stores
This feature helps merchants and e-store owners increase the chances of their products appearing in front of potential customers, which contributes to the growth of e-commerce and increases competition in the market.
Enhance multimedia search
The visual shopping experience supports multi-media search, where users can search for products using text and images together, making it easier to find the exact products faster.
Reduce bounce rates and increase engagement
When product search is more visible and interactive, it reduces bounce rates and increases the time a user spends on the search engine, which enhances the value of paid advertising and the performance of e-commerce stores.
Support for voice and visual search in the future
Google is developing search to be more integrated with voice and visual search, which means that users will be able to search for products using the camera or voice commands to get instant and accurate results.
In conclusion, Google’s visual shopping experience represents a paradigm shift in the world of e-commerce, allowing users to easily and efficiently explore products through images and detailed information. Thanks to artificial intelligence and image analysis technologies, consumers can quickly and accurately find products that match or are similar to what they are looking for. This experience not only enhances user convenience, but also provides an opportunity for sellers to reach a wider audience and increase their sales. As this technology continues to evolve, the shopping experience is expected to become even smarter and more interactive in the future, radically changing the way products are purchased online.